Start With Trust
Establish and maintain a positive track record in the marketplace.

Advertise Honestly
Adhere to established standards of advertising and selling.

Tell the Truth
Reveal all related conditions or exceptions regarding products or services offered.

Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor Promises
Abide by all written and verbal agreements.

Be Responsive
Address marketplace disputes quickly, respectfully, and reasonably.

Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.